PostHeaderIcon Writing Heavenly Father’s Day, Part 3–Finding Message and Audience

Now that I had the title and the topic, I had started to outline some chapters. But I still didn’t know why the Lord wanted me to write–what my key message was. I felt my book should be kind of along the lines of The Purpose Driven Life by Rick Warren.

However, at this point, I couldn’t see how my book would be that different. I needed to be able to clearly articulate how my message differed from his. But the Spirit had told me at the beginning that more would be revealed as I finished each step, so I just kept going.

By now it was early May 2009. The question of the book’s purpose weighed heavily on my heart one Friday night as I said my prayers. About two hours later, the Spirit woke me with the answer. The message is that (1) God wants to be a part of your life every day, and (2) you, as a Christian, are called to bring the peace of Jesus Christ into others’ lives. Armed with this additional direction, the message and flow of the book took shape

The next question I had was who is my ideal reader? The internet articles on getting published said to think of your target audience in terms of an ideal reader. Then have this ideal reader in mind as you write. I was already seeing how this was important as I considered what to include or leave out and how formal my style should be.

After several days of trying to figure this out for myself, the Spirit let me know that my ideal reader is someone like the people who worked for me at our convenience store. I took that to mean someone with these characteristics:

(1) intelligent enough to go to college, but either hadn’t gone or hadn’t finished,

(2) Christian, but not spiritual and not a Bible reader, and

(3) someone who had perhaps asked questions of ministers in the past, but had not received satisfying answers.

Mostly, this type of person would not be “set in their religious ways,” but would be open to what I had to share. The challenge is that this type of person tends not to be a big reader of any kind of religious book. In fact, many of my employees were not big readers, period.

In addition, the Spirit showed me that my goal would be to share the message of Jesus Christ in a way that a 21st century citizen of the United States, or really in any of the developed countries, would find easy to understand.

This led me to include many references recognizable to anyone familiar with current American popular culture. In updating the setting of Jesus’ parables and illustrations, I am seeking to make the basic principles of Christianity as culturally relevant to the average person living in my time as Jesus made them to those living in his time 2000 years ago.

So now I had title, topic, message, target audience, outline…what’s next? Oh…actually writing the book! And then there’s the stickiest question of all–how to publish?

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